First impressions – Audi A1 – 2010

Quick driving impressions of the Audi A1 today

Let’s start with the looks. From the front, it’s typically Audi with a gaping front grille, which has been slightly revised to be more angular and a little more aggressive. That’s about the only thing I can say I like about the exterior. It all goes pear when you stand back and try to figure out what happened to the rear end. The silver lining that runs over the A,B and C pillars takes the eye straight to the rear which slopes rather aggressively. It seems a bit unnatural and the shape reminds me a lot of the current Fiat 500, or even an A3 with a Q7 rear slapped to the back. The one we drive was a dark blue, and it didn’t really do much to accentuate any lines. This said, beauty is in the eye of the beholder, so you’ll have to make your own opinion about Fiona over here.

Interior is typically Audi, everything put together extremely well, with smacks of aluminium all over, including the Mini-style round air vents (Which can be customized in different colours. Goodey. Note : Option $$$) The instrumentation is all easy to understand and use, the test car came with Audi’s MMI interface and a pop-up colour screen which makes changing any of the car’s settings / radio easy by not having to take your eyes very much of the road. (Note : option $$$)

Pretty much every nice button to press and piece of equipment in the test car was an option, but there was a full high-fi system including SD card option & iPod plug-in, Rain sensor Lights Sensor, Daytime Running Lights, leather seats, and the list goes on. (Note : All Options $$$)

The 1.4TFSI engine used is the motor shared with the poorer cousin VW, and does a great job of moving the little Audi along with a lot of torque through the rev band, and an eagerness to get going off the traffic light. This said, there’s also a focus on economy, with a start-stop function (this switches off the engine when the car’s stopped at the traffic light and the car is in neutral) and an in binnacle indicator on when to shift up (even in manual) for economical driving. Impressive!

Handling is excellent, with acceptable body roll, and even with 4 people in the car, the ride was comfortable, yet slightly sporty. It’s a really good mix in my books.

There’s two other engines on offer, a 1.2TFSI (turbo) and a 1.6TDI (Diesel), which should probably be the pick of the bunch. With the Audi A1, they’ve taken the Mini route with a large number of customisable options to make your A1 unique…including Media Style packages, Led interior light packages and a host of other options that are usually only included on cars in a higher segment.

Bottom line, it’s gonna sell like Boerewors rolls at the Pretoria Show. There are loads of first time buyers who want to differentiate themselves from the hoards of BMW 1series and Mini Cooper drones out there. It’s also a great package, and slaps Audi into the small car segment with impressive results.

Pricing – the 1.4TFSI starts at R243 000 but then in true Audi style, the options listing is as long as the next Royal wedding invite list. So before you get too excited, check that out.

Audi's new design language. Me likey

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